Small Girls PR is looking for a Vice President to manage overarching strategy
and client relationships, concept novel initiatives that drive press headlines,
manage deliverables for integrated campaigns, as well as oversee a team of
talented junior staffers. This role will work with a wide range of creative and
innovative brands mainly within the consumer tech and lifestyle spaces including
an innovative, well known AI client.
There is no one-size-fits-all for an SGPR client which means your career will be
further enriched with meaningful and diversified experience. We’ve handled
mergers for GE, announced Esusu as one of the first Black-owned tech unicorns,
launched paranormal investigations with Ring doorbells, created a closet
calculator to see how recycled clothing impacts the environment with thredUP,
and hired the Green M&M as Zappos’ newest ‘shoefluencer’ when the spokescandy
was put on hiatus due to her boots controversy. This team specifically developed
a ‘Culture Cocktail’ campaign pairing Taylor Swift headlines with Taskrabbit
booking data (740M+ impressions across TODAY, WSJ, Axios) and created a ‘Mental
Load Calculator’ study positioning Skylight as a family management solution
during back-to-school season (1B+ impressions across Forbes, WSJ, Psychology
Today).
Note: This role is based in our LA office on a hybrid schedule (two days weekly
in-office).
How you’ll make an impact:
* Drive long-term strategy and create tentpole campaigns for a range of clients
in the consumer space.
* Build strong rapport with client and interagency partners, operating as a
lead contact
* You’ll be a key part of new business, both in voicing the brands you are
passionate about taking on, as well as developing the proposals and concepts
that win the hearts and minds of new partners
* You will have a finger on the pulse of the industry, ensuring we are
creatively one-upping the competition with original campaign ideas, ownable
moment ideation, and strategic insights
* Establish and maintain warm relationships with consumer media in print,
digital, podcast, and broadcast, leading to regular placements as well as
feature stories.
* Originate out-of-the-box ideas that strengthen client’s marketplace
positioning
* Furnish insights that capture both quantitative and qualitative results,
acknowledging major wins, lessons learned, and moments of impact delivered by
the team
* Manage and mentor our strong and capable junior team, helping them flourish
into future leaders
* Proactively identify and integrate emerging media channels, AI advancements,
and industry trends
Why we’ll love you:
* You have 10-13+ years of experience in media relations, communications, or
public relations, with a track record of client leadership and warm, trusted
reporter relationships
* You’re tapped into trends, communities, and cultural moments before they hit
the mainstream, turning emerging concepts into smart, timely campaign ideas
* You’ve personally dreamed up stunts or out-of-the-box PR ideas that others
hadn’t yet considered
* You’re known as a media relations savant, armed with a thick Rolodex and
eager to pass on your knack for networking to others
* You’re organizationally strong — you plan, delegate, and prioritize
effectively to move work forward
* You’re scrappy and nimble, thriving in fast-moving environments with shifting
priorities
* You instinctively know how to make a story sing — whether for a journalist,
influencer, or a broader audience — by tapping into what makes something
shareworthy
* You’re a client whisperer, earning and keeping client trust through strategic
counsel and steady partnership You’ve led PR strategies that moved the needle
— driving headline-worthy coverage while advancing the brand’s mission and
vision
* You’ve guided teams to success, consistently exceeding client KPIs and goals
Why you’ll love us:
* Atypical Time Off: Generous PTO that scales with tenure, in addition to
Summer Fridays, Day of Rests for mental health, Caregiving days, and time off
for Unsick Days dedicated to preventative care
* Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time
for collaboration and strategic solo work
* Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up
to 4%, dental, vision, and more
* Innovation Leadership: Our agency was amongst the first to offer client brand
campaigns on TikTok (back when it was still called Musical.ly), has been
recognized for pioneering unique HR policies live on The Today Show, and our
AI Leadership committee has been training our employees at the intersection
of PR and AI for over two years (not two months!)
* Vibrant Culture: Employee-led committees shape company policy and organize
team celebrations from book clubs to outings
At Small Girls PR, fairness and equity are incredibly important factors
throughout our hiring process. As a result, we have a set salary threshold for
each role to ensure our teams are compensated equitably. For this role,
employees are eligible for a variable bonus in addition to the salary threshold,
therefore the pay range for this role is $146,500 – $163,000.
Our senior level roles are accompanied by a compelling total compensation
package. The variable bonus is inclusive of several performance targets which
are outlined in an offer letter. If you feel strongly that we are not aligned in
terms of compensation, we highly recommend applying and discussing further with
our Talent Acquisition team should we determine there could be a mutual fit!
Don’t meet every single requirement for this role? Studies have shown that women
and BIPOC are less likely to apply to jobs if they don’t meet every single
qualification listed. At SGPR we are dedicated to building a diverse, inclusive
and authentic workplace, so if you’re excited about this role, but your past
experience doesn’t align perfectly with every qualification in the job
description, we encourage you to apply anyway. You may be just the right
candidate for this or other roles.
We are a diverse and high performing company that is dedicated to creating an
inspiring workplace for all. It is the policy of Small Girls PR to provide equal
opportunities to all qualified persons, and to recruit, hire, train, promote,
and compensate persons in all jobs without regard to race, color, religion, sex,
national origin, disability, or sexual orientation.
We’re part of Orchestra, the first communications company built for today’s
media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen,
Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message
Lab, Onward and Small Girls PR. It also launched Brightmode, a talent
acquisition firm for your communication professionals. Learn more at:
www.orchestraco.com.
To ensure that applicants are matched with the job that best suits their
qualifications and interests, information that you submit may be shared with our
network agencies. By providing your information, you are consenting to allow us
and our subsidiaries to keep your information on file and to contact you
regarding job opportunities, recruitment events and other related updates.
