Responsibilities:
The Creative Strategist role is focused on helping to develop and execute a
creative strategy for our Facebook, Instagram, and Tiktok ads clients.
We generally work with clients looking to scale their business and increase
profitable ad spend. We rarely work with clients with less than $1 million
yearly revenue. Our clients spend $30k/month up to $2 million on Facebook and
Instagram ads. Often, we see the good, new, and fresh creative to get our
clients’ ad accounts to the next level of scale.
On a day-to-day basis, you will develop creative ideas and facilitate the
production of raw assets as well as utilizing previously created assets. You
will task our editing/design team to create these designs/videos. You will work
closely and report to our Creative Operations Manager. You will also work
closely with our media buyers. Our media buyers have a wealth of information on
these accounts. Analyzing the data from their creative tests and meeting
frequently with them is crucial.
Essential Functions:
Authentic Concepts and Creative Thinking:
* At Smart Marketer, we specialize in coming up with authentic and novel ad
ideas. To be a good fit in this position, we will need someone that can think
outside the box, write copy and scripts that are authentic and human, and who
can come up with creative visualizations as well
* This means more than copying competitors or trends; it is truly understanding
the emotional wants/needs of the audience
Data & Research:
* Using data, research and creative insights to develop effective (winning)
creative strategy
* Using AI for effective and deep research
* Reviewing data in platforms like: Meta Ads Manager & TikTok Ads Manager
* Performing market research (consumer insights, competitors, benchmarks
trends, etc.) and using information to inform the creative
* Analyze results from creative test and use them to iterate and/or develop new
ideas
* Using this data to come up with avatar profiles for the purpose of deeply
understanding the avatar being targeted by the ads produced
Creative Collaborations:
* Develop/manage relationships with both internal and external partners. This
means that many considerations must be taken into account when ideating
creative, so special care is to be given to client considerations while
maintaining creative integrity
* Working with multiple teams of creatives (Content Creators, Editors, Graphic
Designer, Media Buyers, etc.) to execute creative strategy & produce top
performing ads
* Develop new (big) ideas for our client brands & exercise creative writing
skills for scripts
* Participating in/on client calls and providing feedback/insights into
creative
* Executing overall creative strategy under the direction of Strategy Lead(s)
